Portland TV
The Portland was a TV concept that focused on streaming media experiences which were optimized for Millennial viewing behavior. Beyond focusing on OTT content, music and social media it also had a unique feature having a screen that could rotate in portrait or landscape view. My team and I worked on the UI design and motion for this project.
We started off putting together a mood board consisting of images that worked either horizontal or vertical and had poster like styling.
Below are a few static screens showing different states of the UI in use. The left shows the top level navigation. The right shows a level deeper.
This gif shows the basic navigation structure and the desired motion design.
The UI and navigation also had to make sense when in landscape mode. Below are examples of the UI horizontal.
Below is a concept video showing the device rotating and also the Zero Screen voice agent in use.